Shenzhen Enrich Electronics Co., Ltd

Favorite  |  Set Home
skype: live:cassie_1191
QQ: 2850818618
Company News >> BOE stop fighting to invest in LCD panels and strive OLED 6th,Dec,2017
                                           As the largest LCD panel maker in mainland China, BOE Technology Group Co., Ltd. has stopped investing in new LCD panel projects and turned to the OLED (organic light-emitting diode) panel industry to find more business opportunities.
Recently, BOE Chairman Wang Dongsheng said in an interview with the news media: "My concern is that some low-level repeated investment will affect the healthy development of our industry. In October 2006, BOE 6 Chengdu AMOLED will be mass-produced flexibly, which is China's first, the world's second flexible AMOLED production line for each investment, we have to meet the promotion of industrial upgrading and profitability of this principle.In the field of semiconductor display, we in principle no longer invest in TFT-LCD production line, the future investment The focus is on next-generation AMOLED display technologies. "
Prior to the production of OLED panel companies are mainly South Korea's LGD and Samsung. Today, Wang Dongsheng's remarks mean that BOE's investment strategy in the upstream panel industry has undergone a major change. BOE defection in the LCD panel industry, large-scale into the OLED industry, will make OLED panel supply more adequate, is bound to significantly improve the downstream TV manufacturers OLED TV production enthusiasm, OLED TV market will usher in a faster development opportunity.

Other Chinese LCD panel makers are also reluctant to give up the growth opportunities OLED industry brings. The planned total investment of 465 billion yuan Huaxing Power 11th generation TFT-LCD and AMOLED new display device production line is expected in July 2019 officially reached mass production, in addition to the production of LCD panels, will also produce OLED display.
In recent years, China and the global LCD TV market as a whole malaise. According to the latest report of WITSView, a division of TrendForce's Optoelectronics Division, the total global LCD TV shipments in 2015 were 215 million units, down 0.6% year-on-year. According to AVC data, in the first half of 2016, the retail sales in China's color TV market reached 71 billion yuan, down 4.0% from the same period of previous year.
In the LCD TV market capacity continued to shrink in the context of the color TV manufacturers to survive, it is natural to find another way. Skyworth, LG, Changhong, Konka and other domestic and international color TV giant upgrade transition, OLED TV will be an important breakthrough. The self-luminous properties of OLED TV make it have two advantages, one is good quality, the second is more healthy. The good picture quality is because the self-luminescent properties make the TV picture have the five natural advantages of extreme black, high contrast, fast response, true color and wide viewing angle, which can represent the most authentic color; healthier is that OLED self-luminous body has no spectrum Blu-ray, which is harmful to the human body, can effectively prevent harm to human eyes caused by harmful blue light, which is very beneficial to the television viewers who spend long time.
OLED display technology is the future of the industry shows an important driving force. In 2015, OLED TV entered the "Year of Product Launch" and its product resolution was expanded from 2K (Full HD) to 4K (Ultra High Definition). Its shape extended from plane to curved surface. According to Orvital Cloud Data, the Chinese OLED TV market in 2015 Retail sales of 43,000 units, is expected in 2016 OLED TV retail volume will surge to 200,000 units.
In China OLED TV market, Skyworth from the second half of last year began the first large-scale layout, other manufacturers of OLED display technology hesitated, Skyworth pioneered mass production of 4K OLED TV, launched several series of hot OLED TV. August 29, 2016, Skyworth has launched the world's first AR smart TV and Skyworth OLED TV new organic S9D. For the first time Skyworth S9D AR technology and TV screen perfect blend of real-time virtual world to achieve the interaction with the real world experience to guide people to re-gather to the TV big screen healthy family lifestyle. As the latest OLED TV products, S9D uses the latest generation of OLED screen body, the screen body thickness of only 4.7mm, combined with Dolby Vision display technology, and OLED self-luminous body with the cooperation of the image quality complement each other.
OLED TV in China and around the world, has entered the market popularity. China's color TV industry to high-end transformation process, more can not do without OLED TV upstream and downstream industry chain to participate. With the BOE and other Chinese LCD panel makers switch to OLED panel industry, OLED TV market growth will further accelerate.

Online service

Skype: live:cassie_1191 2850818618