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Company News >> Retail industry digital signage LCD or LED is more cost-effective 23th,Feb,2017
                               The emergence of digital signage for many businesses to provide an excellent tool in the display device selection, the current mainly LCD (LCD) and LED display competition, both in the retail environment has its own unique. LCD can provide 20 to 100 inches the most abundant program options, and can be spliced ​​to achieve a larger format. LED is the ideal choice for large size, typically 100 or more products. LED screen size can be unlimited expansion, and no patchwork, the most profound feature for the retail industry is the lowest glare brightness function, which for large video wall continuous uninterrupted viewing very useful.
                        In view of the LCD and LED have their own obvious advantages, cost has become an important measure. LCD typical life of 30,000 to 60,000 hours, or 3.4 to 6.8 years, requires less initial investment. But the current entry-level LED may be lower than the entry-level commercial grade LCD prices 20%. High-end LED screen needs a higher initial investment, but it has 80,000 to 100,000 hours of life, or 9 to 11.4 years. LED full-screen image and color consistency is better, and can provide indoor and outdoor to meet the required contrast and brightness.
In view of the LCD and LED have their own obvious advantages, cost has become an important measure. LCD typical life of 30,000 to 60,000 hours, or 3.4 to 6.8 years, requires less initial investment. But the current entry-level LED may be lower than the entry-level commercial grade LCD prices 20%. High-end LED screen needs a higher initial investment, but it has 80,000 to 100,000 hours of life, or 9 to 11.4 years. LED full-screen image and color consistency is better, and can provide indoor and outdoor to meet the required contrast and brightness.
                        Express in the construction of San Francisco Union Square and New York City Times Square, when the new flagship store encountered such a choice. The Union Square store covers an area of ​​15726 square feet and has a modern design. The cashier uses a 4mm high-resolution LED display to enhance the brand. The reason for choosing the LED screen is that the project needs to cover 121.52 square feet of surface area and no patchwork.
                        New York City stores are using a 2.5mm high-resolution indoor LED display, because Express wants to find a solution that can enhance the brightness and vitality, and no baffle and patchwork. Its seamless integration into the retail environment, enrich the store experience. From static to digital signage to Express to create a vibrant shopping experience.
                        All kinds of reasons make LED worthy of attention. The first is that it can create a unique shape. Second, at the same brightness, LED typical energy efficiency than the LCD 30% higher, resulting in reduced energy consumption, electricity costs, and reduced electricity consumption also brought lower heat, thereby reducing the cooling costs. Finally, from a maintenance perspective, any technical minor failures require dismantling the display module, while the LEDs provide greater flexibility, and their units can be repaired or replaced independently without the need for replacement of functional components.
                       Considering the long service life, reducing energy consumption and cooling costs, the balance of LCD and LED is high resolution, ideal for large displays, especially in the store to watch a long distance, and the future will continue to improve. In order to achieve close-up viewing, ultra-high-definition LED screen also provides additional features, including enhance the brightness and contrast, reduce glare, arc and unique shape, and modular maintenance capabilities. When taking into account the overall product life cycle of the real use of the cost, the current, LED screen prices can meet or exceed the same size LCD screen affordability, so that it is more investment in the retail sector value.

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