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Company News >> LCD market saturation LGD by OLED out of the Red Sea 9th,May,2017
                                        "The future, OLED will change the rules show the industry, unified display market." October 27, LG Display OLED business unit president Lu Xiangde in Beijing announced the company's OLED strategic planning. According to its disclosure, the current LGD OLED production has been stable and stable at 80% or more, and to ensure that more than 100,000 per month capacity. At the same time, through continuous production line investment, plans to capacity in 2017 to more than 200 million, 2018 to further expand to 2.7 million.
                                Previously, according to South Korea OLED professional market analysis agency UBI Research latest report pointed out that although the OLED TV prices are still about twice higher than the LCD TV, but the US consumer research report in the best TV survey, OLED TV has gone beyond the LCD TV, get the market recognition. In particular, the global business competition in the high-end television market, OLED TV has been the trust of consumers, OLED market is accelerating to expand.
                                In China, including Skyworth, Konka, Changhong and LG Electronics and other TV manufacturers have launched OLED TV products, in addition, from the beginning of September this year, Philips also launched OLED TV in China, competing for high-end market.
According to the data released by AVV, the retail volume of the color TV market in the third quarter of this year was 11.95 million units, up by 8.9% year on year. The scale of retail sales fell by 5.9% year on year to 35.3 billion yuan. At the same time, by the continuous impact of the Internet brand, the traditional brand is committed to seeking new growth points, and began to move to high-value market. Lu Xiangde predicted that 3 years the global high-end TV market, 50% will be occupied by the OLED.
LCD is getting saturated
                                It is understood that, as the mainstream display technology, LCD in the early 21st century experienced an unprecedented high-speed growth period, from 2011 onwards, indicating that the market began to weaken the growth momentum, panel manufacturers sales growth in the negative, more intense competition between manufacturers.
                                At the same time, it shows that the industry's topic is gradually shifting from "growth" and "speed" to "profit" and "efficiency": China panel makers such as BOE and Huaxing Optoelectronics are actively investing in 10 generations in panel production and market development More than the LCD production line to accelerate the expansion of productivity; in the market, China has catch up with North America, becoming the world's largest TV market, consumers accept new technology faster, become a 3D and UHD and other new products compete The
"In such a display system conversion era, Chinese manufacturers in order to be able to better achieve the rise of the show, but also continue to find a new technology platform as a basis in the highly competitive market, to jump out of the LCD Red Sea, OLED is the only way out. LGD OLED sales vice president Li Tinghan pointed out that in recent years the LCD TV market has become saturated, from 2014 to 2020 the average annual growth rate of only 1.4%.
                               "Second, LCD TV prices continue to decline to the TV and panel manufacturers have brought the pressure of income, as well as consumers of new, differentiated products continue to pursue, these are the development of OLED TV career significance." Li Tinghan predicted, 2018 OLED TV Will be expected to account for more than 50% of high-end market.

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