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Company News >> OLED panel competition into this year's domestic mobile phone into the high-end market pain 16th,Jan,2018
                                            The global small and medium size OLED panels continue to be dominated by Samsung. The production capacity of domestic OLED panels is still limited. However, Apple will purchase more OLED panels this year, which will make it difficult for domestically-made handset makers to enter the high-end market this year to face the shortage of OLED panels.
OLED panel competition into this year's domestic mobile phone into the high-end market pain
OLED panel will be the standard high-end phones
Samsung now occupies more than 90% of the world's small and medium size OLED panel production capacity, OLED panel in its push has gradually become the standard for high-end smartphones, two of the top four mobile phone brands in China OPPO and vivo also rely on Samsung's OLED The steady supply of the panel successfully relies on excellent display quality to become the representative of mid-range handsets.
OLED panel to promote the mainstream of high-end phones Last year, Apple's iPhoneX using this panel, iPhoneX to high screen share, high-quality screen and further highlights its leadership in the smart phone market, iPhoneX to expensive price and big The user welcomes the innovative advantage of this handset in the industry. Apple is still the leader in the smart phone industry so far, which in turn reinforces the perception that high-end phones are the only devices that use OLED panels.
In fact, OLED panels do have advantages over TFT-LCD panels. They are slimmer, consume less power and have better color display. Last year, the full screen became the trend of global smartphones. The use of OLED panels can make higher screens Proportion, which highlights the advantages of OLED.
Samsung led the OLED panel industry
Samsung is expected to continue this year is the dominant small and medium size OLED panel. LGD is working hard to expand production capacity of small and medium-size OLED panels, the recent basic confirmation that it will not supply the OLED panel for Apple this year, which means it's production capacity and quality problems still exist, last year using its OLED panel Google pixel2 XL was pointed out Yin Yang screen problem, which reflects its ability and quality with the Samsung gap.
OLED panel competition into this year's domestic mobile phone into the high-end market pain
China is expected to challenge Samsung in the OLED panel industry but this year can not. BOE, the largest panel maker in China, started production of OLED panels in October last year and is building another OLED panel production line. Another panel company, China Star Optoelectronics, is also stepping up its OLED panel production line, but after many years of hard work, Samsung is better off Of the OLED panel production yield, LGD has the successful experience of producing large-size OLED panel is still in the production of small and medium size OLED panel has encountered difficulties, the Chinese panel manufacturers are likely to need time after production to improve production yield and solve the production process Problems encountered.
China's mobile phone may face OLED panel supply difficulties
Last year, Samsung provided OLED panel supply only for one Apple iPhoneXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXY Last year, Samsung provided OLED panel supply only for one iPhoneX. As Apple is willing to give Samsung a higher price, and it occupies more than 60% of the global smart phone market profits do have this capability, which led to Samsung will give priority to Apple and its own high-end handsets supply OLED panels.
Market research agency Counterpoint data show that in the third quarter of last year, Chinese mobile phone brands Huawei, OPPO, vivo third quarter total profit share of 12%, their own mobile phone business profits are limited, which led them to compete for OLED panel supply difficult and Apple competition.
While the global high-end smartphones will come with OLED panels as standard, Chinese handset brands will likely suffer this year in the high-end market, which is likely to have been hit by the high-end handset market. Samsung and Apple Will be the beneficiaries to further consolidate their current advantages in the high-end smartphone market.
Domestic mobile phone brands facing the OLED panel supply problem is expected to be eased until next year, by the time LGD OLED panel production capacity and quality problems should be solved, the Chinese panel makers OLED panel production capacity is expected to further enhance the Japanese JDI is also likely to Production OLED panel.

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