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>> OLED panel promising Samsung as the biggest beneficiaries 21th,Feb,2017
According to the latest IHS market research, in the first quarter of the year when the mobile phone market malaise, OLED panel global demand is still strong, shipments over the same period last year more than half, up to 63%, which Samsung OLED panel orders to become the largest The biggest beneficiaries, Apple plans to plan in 2017 on the new iPhone using OLED panel, domestic manufacturers OPPO, vivo, Huawei brand OLED panel with mobile phone product line is also increasingly rich. It is reported that China's top ten mobile phone brand research shows, OLED mobile phone shipments last year has reached 10%, with the industry-intensive OLED panel, this year's OLED ratio is expected to increase to 15%, OLED panel market neck full.
According to IHS research statistics, the first quarter of the overall mobile phone market demand, OLED mobile phone panel demand is still strong, shipments rose to 78 million, once again set a historical record, an increase of 63% over the same period last year. Samsung display in technology, investment, yield and other aspects continue to lead, to maintain its dominant position, almost swept all the OLED panel orders, as the biggest beneficiaries. IHS pointed out that even if the overall mobile phone market demand in the first quarter of this year, but the demand for OLED mobile phone panels, shipments rose to 87 million, still re-set a historical record, an increase of 63%, including Samsung display technology, , Yield and other aspects of a comprehensive lead, almost swept all the OLED panel orders, as the biggest beneficiaries.
As the OLED thin, self-luminous, flexible, high color and contrast, coupled with energy saving, many high-end mobile phones have introduced the use of OLED panel related products, mainly based on the Chinese mobile phone industry, such as Huawei and ZTE. Is regarded as the current amorphous silicon (s-Si) panel access to the new technology OLED (active organic light-emitting diode), Apple announced in 2017 will be used after the OLED panel battleground, the market surging into the OLED panel The layout.
As the Chinese mobile phone brands such as OPPO, vivo, Huawei and other brands in 2015 have imported OLED models. In particular, OPPO and vivo, in its high-end products by the LTPS in-cell products fully switch to the OLED panel to obtain supply protection, but also for the Samsung display into a strong external order needs.
2015 China's leading ten mobile phone brand research shows, OLED mobile phone shipments accounted for has reached 10%, and with the Samsung display overweight and OPPO, vivo growing, 2016 is expected to further increase to 15 %, The Chinese brand appeal to OLED in early 2016 was unusually strong.
OLED panel is currently the main supplier for the Samsung display, IHS pointed out that OLED panel is currently dominated by a Samsung monitor, the first quarter of this year, Samsung electronic orders accounted for Samsung display AMOLED shipments of 73.7%. As Samsung Electronics OLED orders scale, there is no other brand can be replaced, so have a certain priority.
Just as other manufacturers to invest, the current Samsung display exclusive OLED market will gradually loose, and usher in a new change. The future with other industry, especially the Chinese industry-intensive OLED panel, even if the second half of the millet will soon be listed on the use of new products and glow and LG's OLED panel, the overall market is still dominated by Samsung.
Although the next generation of Apple's smart phone iPhone, will be in 2017 to change the OLED display panel, South Korea's Samsung Samsung monitor and LG display, has foreseen a bright future for OLED, hit the development of heavy technology, other countries, including Taiwanese industry, fear will form a difficult to go beyond the walls.
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