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Company News >> Chen Gen: Metaverse Spring Festival Gala is just an upgrade of virtual reality technology 3rd,March,2022
                                       Every year's Spring Festival Gala affects the hearts of Chinese children, whether it is anticipation or concern, or looking for some applied black technology from CCTV's Spring Festival Gala. The same is true for this year's Spring Festival Gala. With the emergence and popularity of the concept of the Metaverse, the CCTV Spring Festival Gala has also been crowned with the hat of the Metaverse.

In fact, it is not the first time that CCTV has used some cutting-edge technologies to assist in enhancing the visual effects of the Spring Festival Gala. As early as 1996, the laser piano performance program "Ambilight" appeared on the stage of the Spring Festival Gala for the first time. The laser strings amaze the audience.

In 2005, with the continuous maturity of large-screen display technology, LED large screen became the standard for the Spring Festival Gala stage, and a more gorgeous stage background was opened from then on.

In 2012, the stage of the Spring Festival Gala almost used a three-dimensional screen to create a stage effect. LED screens were installed on the front of the stage, up and down, left and right sides, and holographic projection technology was introduced this year.

With the emergence of augmented reality technology, that is, AR (augmented reality) was applied in the Spring Festival Gala in 2013. Unlike holographic projection, with the help of AR computer synthesis technology, the audience in front of the TV can experience the benefits brought by technology. The visual beauty comes, but this kind of visual effect cannot be felt on the spot.

In 2017, VR technology became very popular. When all kinds of VR eyes appeared, the CCTV Gala applied remote virtual reality technology. The audience could experience the Spring Festival Gala by wearing VR eyes.

Four years later, in 2021, CCTV Spring Festival Gala introduced MR technology, that is, mixed reality technology. In the program "Cow Up", Andy Lau, Wang Yibo, etc. from COSCO in Hong Kong performed on the same stage with the robotic cow, creating a "time and space shuttle". "Visual effect.

Chen Gen: Metaverse Spring Festival Gala is just an upgrade of virtual reality technology

In 2022, that is, this year's Spring Festival Gala, the stage screen has been updated with the help of technology upgrades. For the first time, LED screens are used to create a 720-degree dome space. The 4,306-square-meter LED screen constitutes a highly malleable three-dimensional studio space, breaking through space limitations. With the application of XR and AR virtual vision technologies, the construction of stereoscopic screens, and the application of holographic scanning technology and 8K naked-eye 3D rendering technology, the Spring Festival Gala stage will break through the limitations of time and space. In terms of technical synthesis output, the AI ​​multi-modal motion capture system is used to collect the movement trajectory and body of the actor, and the AI ​​algorithm is used to calculate the three-dimensional coordinates of the actor's body image in real time, so that the digital model and the actor can be synchronized, efficiently and accurately. Complete the action performance and create a magical visual effect of virtual and real interaction.

It can be said that before the emergence of the Metaverse, CCTV Spring Festival Gala has been standing at the application level of cutting-edge technology, creating a stunning visual sensory feast through the improvement of various virtual reality and display technologies. It's just that there was no metaverse at that time, and the application of advanced technology and technology in the Spring Festival Gala did not attract too much attention. At that time, the technical form we defined was defined and expressed by virtual reality technology, whether it was VR, AR, MR, XR, etc.

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