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Company News >> Apple's LCD version of the iPhone or lead a new wave of technology 12th,July,2018
                                            Think carefully, how long have you not seen the LCD screen on the flagship phone?

Since the beginning of this year, domestic brands such as Xiaomi, OV, Huawei, and international brands such as Samsung and Apple have adopted OLED screens on flagship phones without exception.

OLED screens of course have their advantages, thinner, higher contrast, support for AOD (Always On Display), support for curved screens and flexible screens, etc., and a high probability will be the final winner.

LCD "God", it has to rely on Apple to revive

However, many people still dislike the OLED screen very much. At this stage, it still has many problems, such as insufficient fineness, poor color registration, and the most criticized burn-in screen and screen flash (PMW dimming).

Because the top OLED screens are basically controlled by Samsung, due to cost and strategic considerations, domestic manufacturers rarely get them, resulting in this year's flagship mobile phone, in the overall performance of the screen, compared to the past one or two years is actually driving back .

Therefore, these enthusiasts can only hold a group to warm up, claiming to be "LCD God", "LCD is never a slave" is also a rather helpless ridicule.

In fact, in the past few years, with the development of OLED screen technology, smart phones have been gradually transitioning from LCD to OLED screen, and the emergence of comprehensive screen design has accelerated this trend.

The full screen requires cutting off the chin, which is due to advances in screen packaging technology, and the OLED screen is helping to make this progress.

LCD "God", it has to rely on Apple to revive

In the past, the traditional packaging technology was COG (Clip On Glass), and the chin needed to leave room for the screen connection chip. Most of the models used this year were COF (Chip On Flex) packages, and the screen chip was integrated on the flexible PCB board. This type of connection allows the screen chip to be bent under the screen to save space.

The iPhone X, which truly realizes the “no chin”, uses the COP (Clip On Plastic) package. Thanks to the characteristics of the flexible AMOLED screen, the control unit of the screen can be bent to the back and the chin area can be cut off.

LCD "God", it has to rely on Apple to revive

And only the OLED screen has the characteristics of flexibility, and it is not surprising that the LCD is discarded.

Apple and LG used to be synonymous with high quality LCDs. With LG launching the Chinese market, and Apple has also chosen OLED screens on the iPhone X, it seems that the models using this screen technology will gradually fade out of the Chinese market.

Surprisingly, this year's new machine broke the news telling us that although Apple gave up the traditional front design, it has not given up the LCD screen: Apple will launch new iPhone models in 2018, 5.8 inches and 6 respectively. .4" iPhone XS and iPhone XSPlus with AMOLED screen and 6.1-inch iPhone 9 with LCD screen.

LCD "God", it has to rely on Apple to revive

What's even more surprising is that Apple also hopes to have no chin design specifications on this LCD model.

Taiwanese media DigiTimes reported that the LED backlight module of Apple's new 6.1-inch LCD version of the iPhone screen will be supplied by Nichia, or Nichia. Apple, as a customer of Nichia, proposed customization requirements on the previous day, and it has been level with the previous generation iPhone X at the craft level.

It is said that Apple's new 0.3t LED module customized by Nichia can reduce the bottom screen frame to 2.0mm~2.5mm, and in the worst case, it can be reduced to 3mm. Basic and previous iPhone. X is flat.

Previously, it was rumored that the new LCD machine had mass production problems and would be delayed for two months. According to DigiTimes' report, Apple has almost all of the 0.3t new production capacity of Nichia in the second half of the year. The 6.1-inch iPhone mass production is expected to enter trial production in July, and small production will begin in August, followed by two months. It will gradually expand its shipments and enter the peak of annual shipments in October.

Earlier, the Wall Street Journal quoted sources related to Apple's supply chain as saying that Apple expects mass-produced LCD models to account for the majority of the next-generation iPhone lineup. The reason is no, it is cheap.

The LCD can't be bent, and the COP package can't be realized. At present, it should be a modified version of COF technology, which means that its cost will be lower than that of the flexible screen, which is expected to lower the expensive starting price of the iPhone X.

Whether you like the iPhone or not, this is good news for LCD believers. Because Apple is the leader, new technologies tend to drive the direction of technology. Maybe the supply chain of domestic manufacturers will be able to keep up next year, and the cost will be lower. The full screen and LCD, finally not the choice of fish and bear's paw.

"The LCD Party is never a slave!"

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