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Company News >> Display user experience research: AMOLED screen has advantages over LCD screen 2nd,August,2018
                                           Recently, Shanghai Hehui Optoelectronics Co., Ltd. and Fudan University jointly conducted a special study on the user experience of display screens. The study compared the user experience of AMOLED and LCD display. The results show that AMOLED is significantly better than LCD in terms of perceived brightness, user preference, visual recognition, and comfort. This research will help terminal manufacturers and users to better understand the advantages of AMOLED in terms of user experience.

In recent years, active matrix organic light emitting diode (AMOLED) displays have been hailed as next-generation display technologies due to their high color saturation, high contrast, ultra-light, ultra-thin, and wide temperature operation. However, the advantages of AMOLED in terms of visual experience are still less of a concern. In order to fully understand the end user's experience in sensing brightness, color, recognition and comfort of AMOLED, Hehui Optoelectronics and Fudan University Optical Research Institute jointly carried out this special study, in order to get clear conclusions.

The study was conducted in two phases and a total of 50 adult volunteers were tested. The first phase of the experiment mainly focused on the user's subjective experience in terms of perceived brightness, image color, recognition, etc. The results show that: 1) the actual brightness of AMOLED is lower than LCD under the same perceived brightness; 2) subjective Most participants believe that AMOLED's picture is more saturated and vivid. More than half of the participants prefer AMOLED. 3) Participants' visual recognition on AMOLED is better than LCD. The second phase of the experiment further studied the user's subjective experience and biological indicators in terms of eye comfort. The results showed that: 1) In the main symptoms such as "eye fatigue", "eye swelling", "eye dry", "heavy eyes" AMOLED is superior to LCD; 2) Testing and analysis of physiological indexes such as critical flash fusion frequency and blink frequency further confirm that AMOLED is superior to LCD in comfort.

Next, Huiguang will continue to work with Fudan University to improve the simulation of the real environment and the complexity of the display content, and promote the further research. The advancement of this research will undoubtedly play a positive role in accelerating the marketization of AMOLED products in China. As the first domestic manufacturer to truly realize the mass production of AMOLED displays, Hehui Optoelectronics is duty-bound in this regard. The company will continue to promote the investigation and research on the user experience and health eye protection of the display screen, and is committed to improving through research and development and product design, and contributing to the health of the eyes of modern people.

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